LV= chooses Site Intelligence for online analysis

The UK's largest friendly society LV= (formerly Liverpool Victoria) is using Site Intelligence to help monitor its rapidly growing online presence.

LV= will be using Site Intelligence's Visitor Behaviour Information System (VBIS) to transform online business data into accurate, adaptable and actionable information.

VBIS enables businesses to gain the insight they require, quickly and cost-effectively, in order to profitably drive future customer led activity, and will help support LV='s ambitious growth plans to become one of the top five UK insurers.

LV= Group Head of e-commerce, Paul Wishman, said: "We were impressed to see just how much VBIS can achieve, as well as delivering speed and accuracy for high volume data processing and reports in seconds.

"Site Intelligence will assist us in moving forward as we continue to improve our services for customers and make our marketing work much harder for us by helping to optimise our online marketing spend".

At present LV= manages more than GBP8 billion on behalf of its members and customers.

The society offers a broad range of financial products and services including; savings, investments, life insurance, home and car insurance and financial advice.

With a client list that includes names such as Boots, Royal Bank of Scotland and Tesco, Site Intelligence has a vast amount of experience in providing the very best web analytics to some of the top online businesses in the UK.

Based in Oxfordshire, Site Intelligence is changing the face of business intelligence by delivering the only complete customer view.

The main point of difference for Site Intelligence is its ability to provide seamless online and offline behavioural analysis and reporting so that businesses have a 360degree view of their customers.

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