Emergency insurer delves into web analytics

Homeserve, has chosen Site Intelligence's Visitor Behaviour Information System for web analytics and online business intelligence to allow it to analyse its online customer behaviour.

Homeserve will now be able to analyse all aspects of its online customer acquisition, retention and conversion behaviour.

The rapidly expanding FTSE 250 firm will use Site Intelligence's "Visitor Behaviour Information System" (VBISTM) to transform online business data into accurate, adaptable and actionable information, in order to drive business generation and improve customer navigation.

Faye Ilhan, Director of Internet, Homeserve, commented: "Site Intelligence provides a complete view of our online customer behaviour and as all of our online data is monitored, we are able to analyse an extensive array of activity, which is invaluable to our rapidly growing business".

VBIS has a robust database that has been proven to work effectively in large organisations with high levels of data.

"It is simple to integrate and add in new data sources and undertake cross analysis of all information.

"In addition, because all the data is at our fingertips with Site Intelligence, ad-hoc analysis can be achieved much quicker than with ASP web analytics providers and further interrogation can be actioned instantaneously, providing invaluable marketing decision support".

David Smith from Site Intelligence commented: "We are extremely pleased to be working with Homeserve - we've worked closely with the team to really understand what is important to the business and ensure the system addresses all of Homeserve's requirements, now and in the future".

Site Intelligence is a leading web analytics and business intelligence provider with over seven years experience and in-depth knowledge in the online retail, finance, travel and recruitment sectors.

Its range of services includes the highly adaptable core application Visitor Behaviour Information System (VBISTM) which transforms online business data into accurate, adaptable and actionable information.

VBIS enables businesses to gain the insight they require quickly and cost-effectively in order to profitably drive future customer led activity.

The main point of difference for Site Intelligence is its ability to provide seamless online and offline behavioural analysis and reporting so that businesses have a complete and incisive understanding of their customers, in order to drive both sales and profitability.

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