Product category:
Point of purchase, retail design
News Release from: Shopworks
Edited by the Marketingservicestalk Editorial
Team on 10 October 2007
Retail consultancy celebrates 10 years'
success
International retail consultancy Shopworks is celebrating its 10th anniversary in business.
The Hertfordshire-based company started life on 8 October 1997 as a small design and shopfitting business, working from one half of an old barn with no heating and an outside loo Since those early days the company has been through a period of major growth and is now an international organisation with offices in Portugal, Russia, India, Australia and Sweden
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
Related stories
Valley Group wins gold at POPAI awards
The Valley Group is celebrating after scooping a prestigious gold award at the POPAI European Awards for its permanent in-store display for T-Mobile's Web 'n' Walk campaign.
ASDA sets up biggest-ever in-store campaign
The supermarket giant is set to make this Easter its best ever by rolling out the largest display of point-of-purchase material ever implemented there.
It offers a complete retail consultancy service, including design, floor planning, consumer research, category management and implementation, to a range of retailers and manufacturers worldwide.
Well-known customers include Carphone Warehouse, Carrefour, Coca-Cola, 20th Century Fox, Nike and Swarovski.
"We're successful because we use our knowledge of how and why people shop to inform the design process," said Managing Director, Craig Phillipson.
Further reading
Bezier signs up procurement chief
Bezier, Europe's largest in-store marketing agency, has appointed Janette Young to the position of group procurement director to drive strategic partnerships.
3M Digital Signage hands business to OpenEye
3M United Kingdom has appointed award-winning digital signage integration specialist OpenEye as a 3M Digital Signage Certified Reseller.
"We're able to prove, through our research, that our designs genuinely work in practice".
The company plans to expand further over the coming years by increasing business from its existing offices and moving into new overseas markets.
"We still provide the same level of personal contact and individual service today as we did in the early days, and that will remain our philosophy.
"In fact, we still have our office in the Old Barn but luckily the facilities have improved".
Shopworks is a major national and international retail consultancy offering a range of research-based services tailored to meet individual business requirements.
International markets covered to date include Australia, Austria, Benelux, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy, Japan, Norway, Poland, Portugal, Russia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates and United Kingdom.
Among Shopworks' many customers are: Retailers - The Carphone Warehouse, Carrefour, Convergem, East, Expo Oceanario de Lisboa, Hamleys, Kaufhof, Marktkauf, Mercadona, Minit Colors, Movistar, MTN, O2, Orange, Papelaria Fernandes, Real, Revah, Sonae Group, Sport Lisboa e Benfica, Svyaznoy, Sweaty Betty, Telstra, Tesco, The Phone House, TMN, Turkcell, Valentim de Carvalho, Videlec, Zicom.
Manufacturers - Apple, Coca-Cola, Delta Coffee, Duracell, Epson, Kodak, Motorola, Nestle, Nike, Nokia, Panasonic, Reebok, Sony Ericsson, Swarovksi, 20th Century Fox.
Shopworks takes a four-part approach to retail consultancy.
Collaborative - The aim behind every project is to satisfy the needs of all stakeholders: retailer, manufacturer and shopper.
Multi-functional - Shopworks' experts in each field work side by side to ensure that each piece of work has a positive impact on the next.
International - The company understands both the general retail principles common to most markets, as well as the specific requirements of local markets.
Performance Focused - Performance is tracked, both internally and across industries and markets, using Shopworks' range of tools and methodologies.
• Shopworks: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
