Product category:
Email marketing
News Release from: Shortburst | Subject: emailGenerator
Edited by the Marketingservicestalk Editorial
Team on 21 May 2007
Shortburst delivers Lottery Fund emails
Email communications specialist Shortburst is using its emailGenerator and emailBroadcaster to help the Big Lottery Fund to deliver email newsletters to more than 10,000 UK subscribers.
The Big Lottery Fund (BIG) gives out half the money for good causes raised by the National Lottery During the current year £630 million will be awarded to groups that apply under a range of grants programmes
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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The Shortburst system allows BIG's nine England regions - as well as Scotland - to publish individual e-bulletins with region-specific content, while at the same time maintaining corporate brand values and design principles.
Shortburst was tasked with providing a system which would be efficient and cost-effective, but also allow BIG quality control over what is broadcast.
Each regional area sends about 1,000 emails every month.
Using a format that has been specially designed to fit in with BIG's house style, and working with Shortburst's editing suite, regional staff add their own text and graphics.
The system works on permission-based access levels.
Newsletters are constructed using Shortburst emailGenerator and signed off at regional level before being passed to BIG's web editing team for final sign-off.
They are then broadcast using Shortburst emailBroadcaster to the rapidly growing list of subscribers.
Shortburst email broadcast technology ensures that the emails are sent with the right identifiers to prevent them becoming labelled as spam at the receiving end.
Real-time tracking allows BIG to see in a web browser window which recipients actually open the emails and when and what links they follow.
Unsubscribe requests and bounced emails are dealt with automatically.
Claudio Concha, head of New Media at BIG, said: "The requirement for an enewsletter came directly from our regional offices.
"Our staff are keen to keep in close contact with their grant applicants and to publicise the various grant programmes in their region.
"We also wanted the e-bulletin to drive visitors to our website.
"Each story on the bulletin is linked to a web page, and e-bulletins have been a highly effective means of increasing traffic to our site.
"Shortburst provided us with the tools to allow our regional teams to communicate with their local audiences, while at the same time enabling us to maintain firm editorial control over content and style.".
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