Shine provides e-commerce advice to Give brand

Shine Marketing has contributed to the online element of the Give project, the womenswear label recently launched by George Davies.

The e-commerce agency has worked closely with Give to advise its team on the key factors required to develop a successful e-commerce business.

This led to the appointment of K3 to build the website on its Navtonet platform.

Shine also provided a range of production and development services to translate the luxury branding created by Red Creative into an effective online experience.

Effort has been made by Give to ensure a high level of customer experience online.

To enable this, Shine managed several rounds of user testing, including benchmarking against a range of competitor sites, followed by further pre-launch testing.

Shine also built a pre-launch microsite, gathering permission-based e-mail addresses in preparation for the high-profile launch campaign.

It also continues to provide content management technology for brand and community editorial.

Back to top