Muller recall Sense for perfect snack tour

Independent experiential marketing agency Sense has been reappointed for the second consecutive year by Muller to run another Muller Rice Perfect Snack tour.

For 2008 the focal point will be a branded double-decker bus, which is set to tour festivals, shopping centres, town centres, university campuses and offices between the months of April and July.

During this period over 925,000 samples of Muller Rice will be distributed.

A competition will also be run for a chance to win cash prizes.

This follows the success of the 2007 activity, which for every pot handed out, saw 7.3 pots purchased per pot sampled - the highest of any Muller activity.

It also produced over 6,000 new data entries to the Muller database and over 36,000 entries to the competition.

"With a polarising product such as Muller Rice it is always a challenge to encourage consumers to trial", said Bruce Gardner, Director.

"However post-activity pot purchase shows that the activity not only reached a huge number of trialists, it also resulted in heavy post activity consumption delivering a positive ROI for Muller".

Sense Marketing Services is a live brand experience specialist, set up by former founding directors of Publicis-owned agency Lime: Nick Adams (managing director), Bruce Gardner and Rich Adams (directors).

The agency was formed in February 2005 and is an independent, privately owned company.

Sense provides strategic planning, creative origination, implementation and evaluation of experiential marketing solutions, for clients such as British Airways, Muller and Nivea.

Evaluation and ROI are core to its offering, and the agency recognises that clients increasingly need to make budgets work harder.

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