Free health and beauty marketing guide

Edited by the Marketingservicestalk editorial team Jun 25, 2008

Selectabase has launched a free guide aimed at helping small businesses in the health and beauty sector promote themselves more successfully.

The health, hair and beauty sector contain some of the largest numbers of small businesses in the UK, so marketing company Selectabase has launched a new free guide to promoting a beauty business on a tight budget.

According to Selectabase's own Startupsplus data, hairdressers, beauty salons and consultants consistently feature in the top five types of new business started up in the UK each month.

Running a hairdressing or beauty salon is a particularly popular choice among women who are often looking to return to work or develop their careers.

But many business owners feel they don't have the depth of marketing knowledge or business skills to promote their business effectively.

The new free marketing guide from Selectabase aims to help health and beauty businesses get new ideas for low-cost promotions and avoid costly marketing mistakes.

The guide covers a range of marketing tools, with a focus on those activities that are the most easily implemented and managed with specialist knowledge, and which can provide the most proven return on investment, such as direct marketing techniques.

Promotional tools included in the guide include direct mail, PR, websites, events and press advertising.

Selectabase is a leading independent provider of marketing lists and promotional services to small business in many sectors.

Commenting on the reasons for the launch of the free guide, Steve Sellwood of Selectabase said: "We recently identified that growing numbers of our marketing list clients were small beauty and hairdressing salons.

"After speaking with many of these clients we identified a real need for helpful and useful advice about what options are available for marketing a health and beauty successfully".

The free marketing guide for health and beauty businesses is available to download free of charge from the Selectabase website.