Selectabase updates Consumer Profiles database

Selectabase, one of the UK's leading independent direct marketing list providers, has released a fully updated version of its Consumer Profiles database.

The Consumer Profiles database consists of approximately 34 million UK consumer addresses, and has been fully rebuilt using the latest data profiles to generate even more effective results for direct marketing campaigns throughout 2008.

The Consumer Profiles list is unique in being built from a combination of sources.

Data from the Electoral Roll, consumer replies to a range of lifestyle surveys, and data profiles from partner organisations are all combined to create a complete insight into UK consumer behaviour.

The merged data is overlaid and enhanced with complex data models, to indicate consumers who are most likely to display a 'likelihood' or 'propensity' to act in a certain way - for example to be interested in or concerned about a specific topic, or be likely to purchase certain types of products or services.

Lists selected from the Consumer Profiles database can then be carefully targeted for use in B2C direct marketing campaigns using direct mail or telemarketing.

Plus, all data is fully screened against all the latest suppression files before purchase to ensure accuracy and quality.

Typically, lifestyle-based products or services are promoted using the list, such as financial services, consumer goods, leisure, travel and automotive.

Free counts and more information is available now from Selectabase.

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