Product category:
Database management, list services
News Release from: Selectabase | Subject: Recently Moved database
Edited by the Marketingservicestalk Editorial
Team on 12 February 2008
DIY firms must prepare for Easter
The Recently Moved marketing database can help home improvement companies to step up their marketing efforts ahead of this year's early Easter.
Easter traditionally heralds the start of the spring home improvement season, but this year Easter Sunday falls unusually early, on 23 March It is feared that many home improvement suppliers, retailers and trades will be caught out by this year's early Easter, and miss out on reaching potential consumers until after they have made their all-important buying decisions
This article was originally published on Marketingservicestalk on 13 Sep 2007 at 8.00am (UK)
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Businesses that could be affected include home improvement retailers, garden centres, builders merchants, and DIY stores, as well as home improvement suppliers such as double glazing, loft conversions, landscaping, decorators and builders.
The warnings come from Recently Moved, a business to business marketing service that provides home improvement companies with leads of recent home movers in their local area.
These valuable and fully screened leads enable home improvement businesses to effectively target the 12.2 per cent of the UK population who move house each year.
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Recently Moved finds UK's most popular areas
Figures released by Recently Moved have identified where the most home moves took place in the UK over the past 12 months.
Plus home movers have been shown to spend six times more on home-related products and services than consumers who have not moved house.
Steve Sellwood of Selectabase, the leading independent direct marketing company behind Recently Moved, fears that home improvement companies may miss out on the start of an important trading season.
He said: "Home improvement retailers and suppliers need to make extra sure that they are reaching potential consumers before their competitors, and in good time for the Easter holiday.
"Low-cost marketing tools like Recently Moved can help them reach one of the most valuable parts of their market, recent home movers, who may also be new to the area and might not even know about local suppliers", he added.
Recently Moved gathers details of all the latest moves across the country and categorises them by postcode.
The data is then available for companies to purchase each month through a subscription to the service.
Recently Moved is a business marketing tool which provides details of consumers moving into a specific postcode area each month, through a subscription model.
Subscribers to Recently Moved data are businesses targeting consumers locally.
Typical subscribers include home improvement companies, home retailer utility suppliers, decorators and landscaping services.
Recently Moved is provided by Selectabase, a leading UK independent lost provider supplying business and consumer lists and data cleansing services.
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