Product category:
Database management, list services
News Release from: Selectabase | Subject: Credit Culture list
Edited by the Marketingservicestalk Editorial
Team on 19 December 2007
New DM list identifies consumers in debt
Selectabase, a direct marketing data provider, has launched a new consumer list called Credit Culture.
The Credit Culture database contains the details of more than 4 million consumers who are likely to have experienced financial problems or difficulties in obtaining credit The list is aimed at businesses which offer specialist products tailored to the so called 'sub prime' market, or which offer debt advice and solutions
This article was originally published on Marketingservicestalk on 13 Sep 2007 at 8.00am (UK)
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Data can be rented from the list to be used in direct marketing campaigns.
Steve Sellwood of Selectabase feels that "used responsibly, the Credit Culture direct marketing list will help service providers to reach out to those who need their products and services the most, or who may not be able to obtain these services from elsewhere because of their financial history".
Credit Culture features three distinct consumer lifestyle profiles: On The Bread Line - young lone parents and single people who earn low incomes and live in council or housing association accommodation; Credit-hungry Families - those that have often spent beyond their means, becoming dependent on credit to fund their increasingly costly lifestyles; Surviving Singles - young people earning low incomes.
The majority are still single or have become single again through separation.
The Credit Culture list also offers full UK coverage and data can be selected by postcode area, district and sector.
Data can be purchased from the Credit Culture list by calling Selectabase.
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