Marketing letter-writing tool from Selectabase

A Selectabase product story
Edited by the Marketingweek Marketplace editorial team Nov 13, 2007

A free online tutorial tool has been launched at by selectabase to help businesses write effective sales letters for use in direct mail.

The letter writing tutorial tool takes users through seven simple steps, using examples of good and bad letter-writing practice.

For example, the tool shows you how to use headlines, paragraph structure, sentences, bullet points and a call to action in your sales letter.

By the end of the process, the user will have a finished sales letter that's completely unique to their business, ready to email to themselves for future use.

This unique business tool has been developed by Selectabase, UK-based provider of business and consumer data for direct marketing campaigns and business development.

The letter-writing tool is completely free for any business to use, and can be found at selectabase.co.uk.

Selectabase is one of the UK's leading independent providers of marketing lists and data, including business lists, consumer lists, and sales lead services like Startupsplus and Recently Moved.

Selectabase also provides a range of data checking and cleansing services.

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