SDL Tridion and Nedstat sign partnership

SDL Tridion, a leading global provider of web content management software, has signed a formal partnership with Nedstat, the European leader in web analytics, to create Sitestat Enabler.

The partnership includes the integrated tag management approach of SDL Tridion R5.3 and Sitestat, Nedstat's core web analytic product.

The integrated web analytics software is called the 'Sitestat Enabler'.

The signed partnership follows from SDL Tridion's strategic focus on interactive marketing, where understanding customers' online behaviour is crucial.

Erik Aeyelts Averink, president, product and solutions at SDL Tridion, commented: "SDL Tridion provides the solutions to deploy and manage multiple websites.

"We offer our customers easy management, lower TCO, and brand consistency for their websites and online channels.

"The Sitestat Enabler brings immediate benefits to joint customers using the power of Modular Templating in R5.3.

"For global businesses, knowing how web visitors behave forms the basis of effective management of the online marketing process.

"By including the various tags of Nedstat in our content management system we allow joint customers to easily drag and drop web analytics code or page tagging directly into the content management templates".

The tag management capability of Sitestat Enabler saves organisations time and costs in integrating and maintaining tags, while the business user benefits from increased understanding of customer behaviour online.

Averink said: "SDL Tridion's web content management system enables businesses to control their brand worldwide and convey their message consistently to a global audience through the right channels and in the local language.

"By making website analytics straightforward and accessible, Nedstat enables users to improve the effectiveness and profitability of online communication.

"This partnership and the integrated software is a perfect bridge between web content management and online marketing management".

Michael Kinsbergen, CEO of Nedstat, commented: "With SDL Tridion's new Sitestat Enabler, implementation time of the Sitestat code and potential errors are reduced.

"Online managers have almost immediate access to information on online behaviour of customers, prospects and other visitors".

The Sitestat Enabler will be provided to joint customers free of charge and will become available for download via the SDL Tridion Forum shortly.

SDL tridion is a global leader in web content management solutions.

Our enterprise class WCM solution enables organisations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple websites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multichannel delivery and visitor interaction capabilities.

More than 430 organisations rely on SDL Tridion software, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha.

SDL Tridion has offices and partners throughout North America, Europe and Asia.

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions.

Nedstat is a European leader in website analytics.

The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines.

Products are easy to use, reports are clear and fast to access, customisation is easy and services and support are personal and high quality.

Nedstat employs 170 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.

The client list includes many renowned and internationally operating organisations including ASICS Europe, Electrabel, Ernst and Young, KarstadtQuelle, Renault, Panasonic and Wolters Kluwer.

Also, numerous government and not-for-profit organisations have benefited from Nedstat's expertise in delivering reports on users' behaviour online.

Key accreditations by Europe's leading independent web-standards organisations, such as ABC electronic and OJD, ensure that customers' metrics are in full compliance with leading industry standards.

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