Scott Partnership handles global PR for Optibrium
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The Scott Partnership product story
Edited by the Marketingweek Marketplace editorial team
May 24, 2010
Business-to-business (B2B) PR agency has been appointed by Optibrium to manage a global PR campaign aimed at building company and product brand awareness.
Optibrium is a provider of software solutions for drug discovery; the Scott Partnership was selected due to its experience of delivering technology PR campaigns for companies working within the life-science arena.
The agency will use its expertise to develop and manage a global PR campaign for Optibrium to increase awareness of Stardrop, its flagship product, and other key products worldwide.
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