Scott Partnership communications course at Pittcon
The Scott Partnership has announced that it will present a short course entitled 'Using the Media for Effective Communication' at Pittcon 2009.
The half-day course will be held on 11 March 2009 at the McCormick Place Convention Centre in Chicago, IL, and will analyse global media and evaluate how it can be used for improved business communication.
The course will focus on a range of topics including defining business objectives, effective online marketing, driving web traffic, developing and implementing key messages, reaching target audiences and campaign strategy.
It is predominantly aimed at marketers, manufacturers, distributors and service providers targeting laboratories and scientific companies.
Interested parties can pre-register for the course on the Pittcon website.
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