Product category:
Public relations
News Release from: The Scott Partnership
Edited by the Marketingservicestalk Editorial
Team on 10 May 2007
Aspectrics picks Scott for global PR
campaign
US scientific instrument manufacturer Aspectrics has chose The Scott Partnership to conduct its global public relations campaign.
Aspectrics, the innovator of Encoded Photometric Infrared Spectroscopy (EP-IR) analysers and winner of the 2006 RandD 100 award has appointed independent PR consultancy The Scott Partnership to handle its public relations The Scott Partnership specialises in business-to-business PR communications for the technology, construction and retail industries
This article was originally published on Marketingservicestalk on 7 Feb 2008 at 8.00am (UK)
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"We are very excited to be working with The Scott Partnership on our communications strategy", said Jim Yano, VP of Marketing at Aspectrics.
"The agency's heritage in technology PR means it is perfectly positioned to deliver a co-ordinated PR campaign for our innovative spectroscopy solutions".
With its company headquarters based in California, Aspectrics was founded in 2004.
The company has developed and manufactured a new generation of online and remotely deployable process monitoring instruments based on a patented, breakthrough technology, described as EP-IR (Encoded Photometric Infra-Red).
The Aspectrics campaign will be focused towards the process and laboratory industries.
The innovative company has chosen The Scott Partnership for its experience of delivering technical PR campaigns in niche scientific markets, its highly trained team with a specialist understanding of clients needs and their industries and also its commitment to producing measurable results.
Based in the UK, The Scott Partnership boasts a global client base, with customers headquartered in the US, UK, Italy and Australia.
The company is committed to building long-term relationships to provide the best results for its clients.
With the ability to quickly assimilate knowledge on products and services in the technology sectors, The Scott Partnership provides a thorough and detailed campaign for all its clients.
The agency conducts PR campaigns for a number of companies that range from small VC-funded start-ups to multibillion-dollar global corporations.
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