Collinson Latitude launches Pointsplus platform

Collinson Latitude has developed Pointsplus, a white-labelled, online integrated earning and spending platform.

Through Pointsplus, brands can offer consumers the ability to earn and redeem loyalty currency from a single platform, globally.

Both interfaces are seamlessly combined, allowing customers to shop across multiple outlets, earning and spending points through a single supplier, and enhancing existing loyalty programmes.

Pointsplus will provide brands in the airline, hotel, telecoms and travel industries with a means to generate additional revenue, differentiate their brand and engender customer loyalty.

Brands will be able to use Pointsplus as a flexible, scalable and standalone points-earning and spending platform, or alternatively it will integrate with existing loyalty programmes.

This enables customers to earn points when shopping online at thousands of partner merchants around the world, including Marks and Spencer and Boots.

Brands can then choose which online outlets customers can spend those points with via an integrated online redemption platform.

Businesses benefit from consumers using their site as an online shopping portal, and earning loyalty points while they do so, in a number of ways.

Additional revenue is generated from a share of the money their customers spend via their website with partner merchants.

They gain further insight into their customers purchasing behaviour, allowing them to further tailor the products and services they offer.

The increased web traffic and time consumers spend on their website engenders greater brand engagement.

With one platform, brands can offer their customers the chance to spend these points on their own products or services, or at other outlets of their choosing around the globe.

This allows them to increase sales and reduce the amount of unspent points in their loyalty programme.

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