Collinson Latitude's Asia Miles collaboration

A Collinson Latitude product story
Edited by the Marketingweek Marketplace editorial team Sep 30, 2009

The Asia Miles travel reward programme has announced a collaborative project with Collinson Latitude.

The project will see members earning Asia Miles while shopping online through the Ishop portal from a range of global merchants.

Members can then redeem miles with more than 400 Asia Miles partners worldwide, for example, by dining at a partner restaurant.

An advantage to the programme is that members are not restricted to shopping within their country of residence and can choose to shop globally on Ishop for the best deals.

Participating countries include the UK, the US, Australia, Japan and China.

Ishop is built on Collinson Latitude's online reward platform Rewardall and was launched within eight weeks for Asia Miles.

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