Benefitsplus enhances ancillary revenues
A
Collinson Latitude product story
Edited by the Marketingweek Marketplace editorial team
May 12, 2009
Collinson Latitude has launched Benefitsplus, a product designed to enable airlines to generate recurring revenue though annual-fee paid membership products.
Benefitsplus comprises a set of value-added benefit packages designed to enhance the main products and services offered by airlines.
Pre-designed packages include insurance- and travel-related products and services as well as aspirational lifestyle and leisure benefits.
For brands seeking a more tailored offering, a personalised suite of benefits to match specific audience profiles and strategic business requirements can be developed.
A survey conducted by Yougov, on behalf of Collinson Latitude, comprising of frequent business and leisure travellers revealed that 54 per cent would be interested in buying a Benefitsplus-style product, if offered by a preferred travel supplier.
Employing the online Benefitsplus platform, brands can implement the product quickly with little or no impact on existing IT and infrastructure.
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