Product category:
IT for sales and marketing
News Release from: Scala Broadcast Multimedia | Subject: IDS digital menu boards
Edited by the Marketingservicestalk Editorial
Team on 21 August 2007
IDS menus introduces Flash movie
featuring Scala
Digital signage software vendor and Scala Certified Partner, IDS Menus, has introduced a Flash movie outlining the capabilities of IDS digital menu boards.
The three-minute movie is located on the IDS Menus website and offers a summary of the many ways digital menu board systems can benefit foodservice establishments Bryan Lesseraux, Vice President of Marketing at IDS Menus, shares his thoughts on how the movie can help target new potential customers, enhance the IDS website, and fit into the company's marketing strategy: "We've distilled a number of key concepts into a three-minute film - I honestly believe this single presentation is as informative as some digital menu board seminars in their entirety
This article was originally published on Marketingservicestalk on 17 Jul 2007 at 8.00am (UK)
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"This fits with our overall strategy of trying to educate potential customers rather than throwing around confusing sales jargon - there's already enough of that in the industry".
IDS Menus is a certified partner of Scala Founded in 1987, Scala provides the InfoChannel suite of software to IDS' digital products, giving foodservice establishments a robust content management solution for their digital menu boards.
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