Medical clinics sign up for Scala signage

Scala Certified Partner Monopoly Media has enhanced its Digital Signage Network to forty private medical clinics in Bucharest.

The Digital Signage network has been named Clinic TV and was implemented to entertain and inform patients who are waiting for their medical appointment.

The objective of Clinic TV was not only to achieve a more modern image and improve customer service, but to also generate revenue by allowing third-party advertising on the network.

Finding themselves in clinic's lobby and having an average waiting period of 15-20 minutes, patients are more than willing to be informed and entertained.

The clinics have an average between ten and 150 patients a day.

They represent a target audience for direct campaigns and brand advertisements.

Throughout all high traffic areas in the forty clinics, 40 plasma screens (42") and 32 LCD screens (19") broadcast via a high-speed internet connection.

"Since Clinic TV is a specific targeted channel, the nature of most content is medical and includes information on: different diseases and their cures, medical tips, medical curiosities, answers to frequently asked questions, symptoms for diseases and so on", said Gabriel Faflei, Monopoly Media General Manager.

"Also, the Digital Signage Network is the perfect medium for third-parties promoting different medical seminars, symposiums, conferences and also advertising for medical products that do not require medical prescription", he added.

Additionally, the clinic has the perfect opportunity to distribute its own messages to their patients.

Therefore, the network can broadcast information concerning the clinic's floor plans, doctors on duty and also promoting services offered by the clinic or special promotions.

Monopoly Media plans to enhance the "Clinic TV" network in Bucharest and across the country.

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