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News Release from: Scala Broadcast Multimedia | Subject: InfoChannel
Edited by the Marketingservicestalk Editorial
Team on 20 July 2007
Spain's Banesto Bank introduces digital
signage
Scala has helped Banesto Bank, Spain's third largest bank in volume of managed services, to implement a digital signage network to enhance its communication with customers.
Banesto (Banco Espanol de Credito, SA) was founded in 1902 and is currently among the top five financial companies in Spain With over 1,700 branches across Spain, Banesto Bank is serving over 3 million customers
This article was originally published on Marketingservicestalk on 17 Jul 2007 at 8.00am (UK)
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Scala Certified Partner AS Video in Spain, in collaboration with Telefonica Soluciones, has collaborated on the implementation of Banesto Bank's network "Banesto TV" and provided management and support services.
The critical objective for Banesto Bank's drive to implement digital signage in its branch offices is to enhance the level of customer service and improve communications with its customers.
"The bank was aware that the traditional means of informing its clients was no longer effective", said Javier Menendez, AS Video General Sales Manager, adding "and we are pleased to be able to assist Banesto to provide a more modern and dynamic way to promote its products and services.
"We advised Banesto about how to implement their critical strategy using the Scala InfoChannel platform; with the provided hardware and attention grabbing content, Banesto Bank can achieve their stated objective to deliver a high level of customer service".
Initially, Banesto TV was introduced in Banesto's main offices in Madrid and is composed of 42-inch plasma touch screens and a 67-inch rear projection system.
AS Video created dynamic content to capture the attention of Banesto's customers, including product offerings, services, corporate information, and RSS feeds with stock market and weather updates.
As soon as the screen is touched, each customer can choose to go through several menus and decide to read information that is relevant to their needs.
"To keep waiting customers entertained we have integrated a game into the Banesto TV channel", said Menendez.
"Once you win the game, you will see a code on the screen, which has to be sent via your mobile phone, to claim a special prize at the bank".
This game also provides the bank the contact details of its customers and enables the institution to fine-tune its marketing activities.
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