Chicago restaurant installs Scala InfoChannel

Scala Certified Partner IDS Menus, part of International Display Systems, has successfully installed its digital menu board system in a Salad Spinners location in Chicago, Illinois.

Salad Spinners is a quick-service food establishment, which provides customers with plentiful selections of salads, sandwiches, soups and more.

Salad Spinners operates four locations in the Chicago area.

They also specialise in providing corporate catering local to Chicago.

IDS Menus was called upon by Salad Spinners Chief Executive Officer Rich Levy to excite his customer base and stimulate purchases with new dynamic digital menu boards.

Levy said: "Since we have installed digital menu boards from IDS Menus, our food cost has decreased by 3%, due to the digital menu boards' superior capability of providing Salad Spinners many different avenues to market our more profitable items and de-emphasise the less profitable ones".

IDS Menus has installed its digital menu board systems in two Salad Spinner locations.

Six LCD screens with synchronised programmable content provide lively, animated illustrations of how to prepare your salad.

Periodically, an original large-format mural inspired by the painter Grant Woods sweeps across all of the displays.

This combination of multimedia imagery and original artwork was designed to provide Salad Spinners customers with a unique sensory experience.

Rick Kranz, Chief Executive Officer of IDS Menus, described how IDS met the challenges that Salad Spinners presented to them: "Salad Spinners approached IDS Menus with a high-end concept design for their new restaurant location - they had a vision of what they wanted to display on their digital menu boards and how that would reinforce Salad Spinners' branding initiatives.

"They approached IDS Menus to help realise their vision using the newest digital technology displayed on multiple screens.

"These screens would display custom graphics, murals and hi-definition video to entice their clients and create a welcome atmosphere".

IDS Menus has received certified partner status from Scala, which provides the award-winning InfoChannel suite of digital signage software that IDS incorporates into its digital menu boards.

Scala InfoChannel enables easy access for restaurants to modify digital content on menu boards.

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