Phocas has Say in UK PR drive
A
Say product story
Edited by the Marketingservicestalk editorial team
Aug 13, 2008
Say Communications has announced it has been appointed by Phocas, a provider of business intelligence (BI), to launch and drive a UK PR initiative.
Say won the account, valued around ?50,000, with the aim of running a communications campaign to build brand awareness and differentiate Phocas in a cluttered and competitive BI market.
Paul Magee, managing director of Phocas, said: 'Say's expertise and track record in the enterprise software sector made them the obvious choice.
'The team demonstrated a clear understanding of our company and we were particularly impressed with Say's innovative approach to our brief and in-depth understanding of our market.'.
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