'The Badger' challenges Yorkshire businesses

Ruth Badger, star of The Apprentice and Sky One's Badger or Bust, will be challenging Yorkshire businesses to compete on a national stage.

Ruth Badger will be sharing tips with business leaders at the inaugural seminar of The Business Performance Network.

She will explain how integrating performance and technology can improve business results, and how staff motivation can be beneficial to the bottom-line.

Badger gained fame through her appearance in BBC2's The Apprentice, where she excelled in Alan Sugar's tasks and was runner-up in the series.

She has since launched her own business consultancy and works with a number of major international companies to improve staff efficiency and profits.

The seminar, which is sponsored by software developer Sawfish Software, takes place at 3 Albion Place, Leeds, from 3pm to 5pm on Thursday, 24 October.

The Business Performance Network has been launched to encourage Yorkshire companies to face the challenge of improving productivity.

Andrew Fawcett, Head of Products and Services for Kingston Communications, will also address delegates, revealing how tools and technology have enabled the Hull-based company to compete with multinationals such as BT.

Badger said: "Business performance must be managed constantly; it is an ongoing process of knowing and motivating staff, and giving them the tools to deliver to the very best of their ability.

"The Business Performance Network will give Yorkshire businesses a step up; not only is it a chance to network and share ideas, it is a chance to find other regional companies to partner to achieve the desired results".

Steve Hull, chief executive of Sawfish Software, which is sponsoring the event, said: "Yorkshire businesses are increasingly competing on a national and international stage; the Business Performance Network will encourage business leaders to drive performance levels up, using technology and other means available to them in the process.

"Ruth Badger is an inspiring speaker who will no doubt create an enthusiasm for a bright business future".

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