SalesFlow oils wheels of sales department

A study by Sawfish Software has shown that the use of CRM software can improve the relationship between sales management and the sales force, as well as between a company and its clients.

Sawfish Software has studied a number of firms that have installed its Customer Relationship Management (CRM) package, SalesFlow, within the last two years, and respondents have all reported improved communication between management and sales force.

The benefits were especially noted where the sales team were rarely office-based.

SalesFlow is at the forefront of the Software-as-a-Service (SaaS) revolution.

The online software is accessible from any browser giving the sales team the same access to account information when on the road as they have when in the office.

Additionally, it allows all relevant documentation and information to be linked to each account, ensuring quick and easy access.

As a result of working with SalesFlow, both sales team and managers reported that, with access to all relevant information relating to each account, managers were able to watch the progression of sales, from lead to completion, allowing the sales team to progress most accounts without the need for management input.

Equally well, managers could easily identify where delays were occurring and offer the necessary support and encouragement.

Steve Hull, chief executive of Sawfish Software, said: "Many firms install SalesFlow to monitor and improve the relationship between the company and its clients.

"The added bonus is the increased trust between management and the sales force.

"Management have an instant overview of each sales lead across the company without having to micro-manage each member of the sales team.

"In general, this has created more time for the sales team to nurture their clients, leading to improved sales results also.

Back to top