Marketing Mix Advisor launched by SAS

SAS Marketing Mix Advisor can help marketers faced with countless choices among media and marketing channels to determine the right investment mix to reach consumers.

The solution maximises results by frequently analysing, predicting and optimising the mix of advertising and promotions.

Designed for business users, SAS Marketing Mix Advisor improves planning and forecasting by helping marketers calculate the effects of marketing tactics across business units, brands, geographies and channels.

Available as a hosted solution, SAS Marketing Mix Advisor consolidates all media and promotions analysis in one location.

Prebuilt reports allow for performance assessment across an organisation's media mix, including traditional advertisements, online media and emerging channels of communication.

Marketers can take advantage of the embedded marketing analytics to identify optimal scenarios for future marketing efforts.

By simplifying interactions with marketing mix data and models, SAS Marketing Mix Advisor helps marketers to more frequently capture insight to: drive business results through better planning and execution of marketing activities; identify opportunities to increase profit through improved return on investment on existing investments in marketing and research projects; and improve collaboration and consistency of analysis across business units, brands, categories and geographies.

SAS Marketing Mix Advisor enables marketers to frequently analyse business results and provide guidance to internal and external stakeholders.

This is achieved by storing data from marketing mix models in a dynamic form that generates dashboards and web reports as data updates occur.

The result is timely and relevant data that assists in decision making.

Using SAS Marketing Mix Advisor, marketers can easily calculate the effects of specific tactics across business units, product lines, geographies, channels and time horizons.

By more frequently predicting marketing campaign performance at different levels, organisations can identify opportunities to lower expenses while minimising impact to revenue and profit goals.

Users can consolidate results from multiple marketing mix models, regardless of source.

SAS Marketing Mix Advisor intelligently stores results created internally through agency relationships.

This helps marketers make decisions across business units and product categories while leveraging existing investments in data and models.

SAS software's analytics simulate the effects of implementing new plans and identify where to allocate investments for the optimal marketing mix.

As market shifts occur, marketers and their internal/external partners need to agree on a course of action.

Scenario planning with SAS supports this consensus while enabling visual sensitivity analysis across all dimensions.

SAS Marketing Mix Advisor's intuitive web interface caters specifically to marketers.

All media and promotions display in one, easy-to-access location, with prebuilt reports delivering summary and detailed results, including decomposition, 'due to' and diminishing-returns analysis.

Up-to-date results from libraries of marketing mix models help uncover historical brand drivers as well as implications of future marketing plan changes.

Financial analysts can review return on marketing investments based on outlays across business units, product lines, geography and time.

SAS Marketing Mix Advisor is part of the broader set of capabilities of SAS for marketing performance management, which enables companies to associate advertising and promotion performance with strategic and financial metrics.

Marketers can track key performance indicators, such as sales and marketing expenses, across geography levels and analyse trends.

Marketing mix is optimised by ensuring alignment with other parts of the organisation, including finance, operations and other marketing functions.

SAS Marketing Mix Advisor integrates with the enterprise marketing management suite SAS Customer Intelligence.

Capabilities include inbound and outbound campaign management, web analytics and customer contact policy optimisation.

Organisations can leverage cross-channel and media effects by incorporating media activity into direct marketing communications plans.

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