SAS and Assetlink to integrate offerings

SAS and Assetlink have joined forces to provide marketers with a combined offering that the organisations said will deliver greater efficiencies to their marketing processes.

Under the global agreement, Assetlink will integrate its marketing operations management suite with enterprise marketing solutions within SAS Customer Intelligence.

Assetlink's capabilities deliver efficient planning, management and execution of marketing operations.

SAS's suite of customer intelligence solutions embeds SAS analytics into the marketing process, enabling marketing executives to make smarter decisions and solve more business challenges to continually improve both the efficiency and effectiveness of marketing investments.

By combining the cost and time efficiencies gained through Assetlink marketing operations management with the strengths of SAS Customer Intelligence to manage the customer-focused marketing process, marketers can drive significant increases in revenue and reduction in cost from their marketing activities.

The agreement combines Assetlink's suite of marketing operations management offerings - including marketing programme planning, marketing financial management and digital asset management - with SAS Customer Intelligence solutions, which include: campaign management; campaign optimisation; e-mail marketing; event-driven marketing; interactive marketing; marketing mix analysis; marketing performance management; mobile marketing; and online analytics.

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