SAS software implemented by Victor Chandler

SAS has announced that Victor Chandler has implemented the SAS Marketing Automation software to improve its customer service and increase customer loyalty through a more personalised service.

SAS enables Victor Chandler to identify and individually connect with new customers and retain existing ones.

Using SAS, the company executes campaigns aimed at the individual, where highly targeted rewards are offered based on the customer's individual preferences.

Victor Chandler, chairman at the company, said: 'With over 90 per cent of our business online and the sheer number of our customers, it can be difficult to develop and maintain personal relationships.

It is therefore imperative that we are able to understand and connect with every customer and be able to serve them as best as we can.' SAS's marketing solution, which provides a more analytical approach to marketing initiatives, helps Victor Chandler understand customer behaviour, preferences and betting patterns.

The SAS solution uses this intelligence to run automated and tailored marketing campaigns that enable Victor Chandler to improve its customer service to individual customers.

It also enables Victor Chandler to discover vital trends in its business performance.

With the right information delivered to all levels of the business, the company continually monitors organisational performance to make faster and better fact-based decisions.

Back to top