SAS in Visionaries quadrant of Gartner analysis

SAS is in the Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008, by Gartner, Inc.

Gartner recently recognised SAS in the leaders quadrant in multiple magic quadrants including multichannel Campaign Management, Customer Data Mining and Business Intelligence Platforms.

SAS' strength is its ability to tie together key components of the MRM process including planning, development, measurement and optimisation of marketing initiatives.

"SAS' focus on advanced analytics and advanced planning will redefine MRM," said Jeff Levitan, General Manager, SAS Customer Intelligence.

"The intelligent application of analytics is a competitive differentiator for SAS customers.

"SAS helps marketers make smarter marketing resource decisions".

SAS customer Cigna Healthcare praises SAS software's ability to efficiently create reports and optimise its clients' healthcare.

"Today our business is much more than simply managing claims - it is a catalyst for improving member health and associated costs," said Tamin Ahmed, vice president of Informatics at Cigna HealthCare.

"Our ability to process, analyse and act on data is vital to helping engage our members effectively and efficiently to optimise their healthcare options.

"With SAS, we're better able to implement solutions quickly to track marketing metrics and manage marketing performance.

"Using SAS we can save considerable amounts of highly specialised IT resources through flexible solutions developed and maintained by business resources.

"Best of all, the applications are easy for everyone in our company to use".

SAS continues investing in marketing resource management with plans to continually improve content management and workflow capabilities in 2008 and beyond.

The Magic Quadrants are copyrighted 2007 and 2008 by Gartner and are reused with permission.

The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period.

It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner.

Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant.

The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action.

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