Product category:
Business intelligence
News Release from: SAS | Subject: enterprise intelligence software
Edited by the Marketingservicestalk Editorial
Team on 23 November 2007
Haven Holidays delivers personal service
with SAS
Haven Holidays has chosen SAS, the market leader in the new generation of enterprise intelligence software and services, to provide a complete marketing automation solution.
Haven Holidays, the leading UK holiday and leisure specialist, has chosen SAS to enable a more strategic and tactical approach to its enterprise-wide marketing initiatives Using SAS, Haven aims to increase its customer base and reduce operational costs
This article was originally published on Marketingservicestalk on 14 Feb 2008 at 8.00am (UK)
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Haven is part of the Bourne Leisure Group, which owns a variety of popular holiday services including Butlins, Warner and Haven Holidays.
SAS' complete marketing solution provides Haven with one holistic solution to generate rich, granular insight into its customers' behaviour, preferences and buying patterns.
This invaluable intelligence will enable the leisure company to create marketing campaigns specifically targeted to an individual customer or household, as well as increase cross-sell and up-sell opportunities across its range of products.
This will lead to increased numbers of new customers and retention of existing ones.
Dawn Macey, Head of Haven Marketing, said: "Going forward we will be able to provide a more personalised service to our customers through marketing campaigns based on any number of factors, such as age, hobbies, food and beverage preferences".
By using SAS, Haven will integrate its numerous groupings of disparate information into a single customer-centric database, significantly improving the quality and accuracy of the data, as well as increasing the ease of reporting and information distribution throughout its business.
Prior to SAS, the company had access to limited information on the households that visited its holiday parks.
This information was held in several separate databases, which restricted its ability to market to customers efficiently and effectively.
Jeremy Stancombe, Applications Support Manager at the Bourne Leisure Group, said: "The leisure industry is extremely diverse in terms of its customer base; therefore, it was imperative that we implemented a solution that would allow us to be able to provide a more personalised, customer-centric service beyond the standardised processes we used in the past.
"Using SAS we can now deliver what our customers want, when they need it".
John Dalton, Managing Director for SAS UK and Ireland, commented: "SAS is proud to play such a pivotal role in the changes that Haven is making to its business practices.
"The leisure industry is one that affects us all on a consumer level, and we are pleased that SAS has been selected to work with a leading supplier to significantly improve customer service and standards".
SAS is the leader in business intelligence software and services.
Customers at 43,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products.
Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform.
Since 1976, SAS has been giving customers around the world The Power to Know.
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