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SAS
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UGC services are the future for mobile industry
Telecommunication providers attending an SAS-sponsored seminar have identified user-generated content (UGC) services for mobile phones as the next major development in the industry.
News from Marketingweek Marketplace, 14 September 2009
Analytics improve targeting at Confused.com
Confused.com has selected SAS Analytics to support the price comparison site's growth through better understanding and segmenting of its customer contacts.
News from Marketingweek Marketplace, 14 August 2009
SAS enhances business analytics software
SAS has announced that it is to release enhanced versions of software specifically targeted at the evolving needs of manufacturers: SAS Warranty Analysis and SAS Service Parts Optimisation.
News from Marketingweek Marketplace, 11 August 2009
SAS launches Social Network Analysis
SAS has launched SAS Social Network Analysis to enable companies to fight fraud and better understand customer sentiment.
News from Marketingweek Marketplace, 10 August 2009
Marketing Mix Advisor launched by SAS
SAS Marketing Mix Advisor can help marketers faced with countless choices among media and marketing channels to determine the right investment mix to reach consumers.
News from Marketingweek Marketplace, 10 July 2009
SAS and Assetlink to integrate offerings
SAS and Assetlink have joined forces to provide marketers with a combined offering that the organisations said will deliver greater efficiencies to their marketing processes.
News from Marketingweek Marketplace, 10 April 2009
SAS to provide intelligence for Six Nations
SAS has entered its fourth year as the official data and competitive intelligence partner of the RBS Six Nations Championship.
News from Marketingweek Marketplace, 29 January 2009
Software analyses customer behaviour
The global media company PlayPhone is using SAS software to analyse customer behaviour, better understand costs and appropriately target marketing campaigns.
News from Marketingweek Marketplace, 18 November 2008
HF Holidays selects SAS automation software
SAS has announced that its marketing automation software has been selected by HF Holidays to improve its marketing communications.
News from Marketingweek Marketplace, 29 October 2008
Swinton Insurance picks SAS to grow customer base
Swinton, the high-street insurance retailer, will use SAS to help acquire new customers and increase market share through improving marketing campaign effectiveness.
News from Marketingweek Marketplace, 27 October 2008
SAS software implemented by Victor Chandler
SAS has announced that Victor Chandler has implemented the SAS Marketing Automation software to improve its customer service and increase customer loyalty through a more personalised service.
News from Marketingweek Marketplace, 24 September 2008
SAS launches Customer Experience Analytics
SAS has announced the global launch of SAS for Customer Experience Analytics.
News from Marketingweek Marketplace, 10 September 2008
SAS marketing application boosts sales
Information services company Wolters Kluwer has seen a 50 per cent uplift in its UK marketing campaign responses and sales conversions thanks to a marketing automation application from SAS.
News from Marketingweek Marketplace, 11 June 2008
SAS in Visionaries quadrant of Gartner analysis
SAS is in the Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008, by Gartner, Inc.
News from Marketingweek Marketplace, 12 March 2008
Newspapers gain from multichannel intelligence
Advanced user-friendly technologies are converting business data into usable customer intelligence, explains Jason Goodwin, Head of Solution Strategy and Marketing, SAS UK.
News from Marketingweek Marketplace, 3 March 2008
SAS innovates the customer experience
At this year's Technology for Marketing conference, SAS showcased its suite of solutions that enable organisations to innovate and improve their customers' experience of their brands.
News from Marketingweek Marketplace, 14 February 2008
SAS Customer Intelligence sales up 50 per cent
Independent research report Forrester Wave finds SAS offers strong, analytically driven solutions for relationship marketing.
News from Marketingweek Marketplace, 29 January 2008
Haven Holidays delivers personal service with SAS
Haven Holidays has chosen SAS, the market leader in the new generation of enterprise intelligence software and services, to provide a complete marketing automation solution.
News from Marketingweek Marketplace, 23 November 2007
Featured articles
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Integrated research service is now online
McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.
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Tealeaf provides customer experience insight
Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.
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