Multi-media campaigns raise road-safety awareness

Sagittarius Marketing has been appointed by Kent county council and the Kent and Medway Safety Camera Partnership to work on four separate multi-media campaigns focused on road safety.

The agency is one of a roster of three retained by the organisations.

Kent county council and the Kent and Medway Safety Camera Partnership will use the agencies to deliver campaigns aimed at changing attitudes and behaviour in road users.

The latest campaign that Sagittarius has been tasked with involves cutting the number of people speeding through safety camera sites in Kent and Medway by raising awareness and improving perceptions of the role of cameras in reducing road casualties.

The 'Safety Cameras Save Lives' campaign launches in February and will aim to debunk the myths and misconceptions that many people have about safety cameras.

During the autumn, the 'Belt Up, Slow Down' campaign has aimed to influence young driver behaviour on the dangers of speeding and not wearing a seat belt.

Sagittarius said this age group is notoriously hard to reach, and so its campaign team has been touring the county's pubs, bars and clubs to engage face-to-face with young people.

A website created by Sagittarius provides full details and the campaign is supported by radio and pub washroom advertising across Kent.

The 'Street Lights Mean 30' campaign from Sagittarius has been reminding drivers and motorcyclists that street lights mean you are travelling in a 30mph speed limit zone, unless otherwise stated.

A series of public events in shopping centres has featured the 'Street Light Singers', dressed in 9ft streetlight costumes and singing a variety of songs.

A website includes driver safety information plus a link to a Facebook group where drivers can get more involved.

Sagittarius has also been chosen to design and create a website for the Kent and Medway Safety Camera Partnership, which will go live shortly.

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