Sagittarius website to support theatre project

A Sagittarius Marketing product story
Edited by the Marketingweek Marketplace editorial team May 6, 2009

Sagittarius Marketing has created a website to support the launch of a GBP6m fundraising appeal for Canterbury's Marlowe Theatre development.

The agency said the website reflects the bold, modern design of the development, taking visitors on an interactive, documentary-style journey through the project's progress.

It is designed to act as the primary source of information about the redevelopment project, its progress and the fundraising campaign.

The website also includes a 3D interactive tour of the new-look theatre, an animated film clip showing the modern new building rising from the Marlowe's foundations, and video clips of film stars talking about their passion for the project and why they are supporting it.

It also shows visitors how they can get involved and donate to the project, and features competitions and details on how to sign up for regular newsletters.

A blog spot will feature the thoughts of those involved in the project, including developers, Canterbury city council and Marlowe Theatre management, and theatre-lovers will be able to book tickets and keep in touch through an events calendar.

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