Product category:
Marketing strategy and consultancy
News Release from: Sagittarius Marketing
Edited by the Marketingservicestalk Editorial
Team on 26 February 2008
Sagittarius puts sparkle into drinks
company
Kent's oldest soft drinks manufacturer, The Silver Spring Mineral Water Company, has appointed Sagittarius Marketing to lead a wholesale review of its marketing and communications.
The appointment will see Sagittarius Marketing act as the firm's outsourced marketing department and will address all aspects of Silver Spring's brand, factory signage and vehicle fleet livery, sales promotion, product design and its online presence Founded in 1870, The Silver Spring Mineral Water Company's portfolio of leading brands includes Perfectly Clear, the popular range of natural fruit flavoured clear drinks made with natural fruit flavours, and Virgin Cola, produced and marketed under licence to the Virgin Group
This article was originally published on Marketingservicestalk on 6 Mar 2007 at 8.00am (UK)
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Charles Hagger, Managing Director, Sagittarius Marketing, said: "We are thrilled to be working alongside Silver Spring and it adds to an exciting list of new wins for the agency.
"Silver Spring is one of Kent's best kept secrets and has played an enormous role in shaping the UK soft drinks market.
"It has a terrific story to tell and we are excited to be part of it".
Geoff Ludlow, Executive Director at The Silver Spring Mineral Water Company, said: "Sagittarius Marketing has an excellent track record and client base; they were able to demonstrate a thorough understanding of our industry and we look forward to working with them preparing Silver Spring for the next 100 years".
Sagittarius Marketing was awarded the contract following a three-way pitch.
In addition to its own portfolio of brands, The Silver Spring Mineral Water Company produces soft drinks for most of the UK supermarkets and multiple retailers.
The company employs 260 people at its 14-acre factory in Folkestone, Kent.
Sagittarius Marketing is a full service marketing agency, providing a comprehensive portfolio of services to local, regional and national clients.
With creative excellence and a sophisticated approach to marketing, we have an exceptional reputation with our clients, some of who continue to use us after an association of more than 20 years.
Clients include Eurotunnel, Rizla, Suzuki, Motorsport, Saga, KCC, Think London, Pantone and Connextions.
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