RPM implements Twisted campaign for Cadbury
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RPM product story
Edited by the Marketingweek Marketplace editorial team
Oct 30, 2008
RPM has been appointed by Cadbury to implement a national sampling campaign in partnership with London Lite and the UK Metro newspapers to promote its Creme Egg Twisted chocolate bar.
The experiential activity is set to take place on 31 October 2008.
It has been devised to create awareness and excitement with consumers and associate the product with Halloween.
A visual play on Halloween masks, made out of Creme Egg Twisted 'goo' forms the key visual, which is carried through to all sampling staff who will be dressed in boiler suits covered in 'goo splats'.
429,750 consumers will receive a complimentary chocolate bar, delivering the message: 'Have a Twisted Halloween'.
The sampling will take place with London Lite and Metro with sampling teams and hit squad team activity in city centres and key universities nationwide.
The activity is augmented by print advertising in London Lite and UK Metro, as well as a television campaign.
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