RPM appointed for Tiger Beer experiential event

RPM has been appointed by Tiger Beer to stage its Tiger Translate experiential event, held in Shoreditch, London in September.

RPM worked with Tiger to create a range of experiential activities that took place over the course of the evening event.

These included an informal platform for the artists to exchange ideas and collaborate with the headline UK artists; displays of all the artists' solo work; live collaborations between eastern and western artists; and interactive elements such as giving consumers the chance to paint their own canvasses to form part of a mosaic on the wall.

The theme for the London event was 'Voyage', for which artists in China, Singapore, India, Denmark and Mongolia undertook a series of nationwide competitions for the chance to showcase at Tiger Translate London.

Alex Webb, specialist events director at RPM, said: 'The aim was to create an event that engaged young adults by presenting a vibrant vision of the east, seen through the eyes of its brightest young creatives, while at the same time communicating Tiger as a brand associated with young talent.

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