Tapas Fantasticas festival celebrates Rioja

Phipps PR, a consumer agency specialising in food and drink, has created a fresh new summer festival for Wines from Rioja to reach a younger consumer market.

Tapas Fantasticas festival, a celebration of Rioja wine, Spanish food and lifestyle, will run on 28-29 June in Ely's Yard, Brick Lane, London, and expects to draw crowds of up to 10,000 for free wine tasting, authentic tapas, expert wine seminars and Spanish entertainment.

Leading experiential production agency RPM were appointed by Phipps to manage the creative execution and implementation of the festival, generating a stand-out event in this increasingly popular East London location.

Debbie Feickert, Director from Phipps PR, said: "This year we decided to break from the traditional model of sampling at other people's festivals where we've found the consumer experience of Rioja limited, the branding opportunities restricted and the competition from other wine brands and regions fierce.

"We created Tapas Fantasticas as a standalone event, dedicated to showcasing Rioja wines in a unique way that we believe is a 'first' for a wine region.

"We believe that the result will be significantly more impactful".

Alex webb, Director from RPM, said: "We have sought to create an innovative event which will transform Brick Lane for one weekend so it mirrors the streets in Rioja, which are famed for their 'tapas trails' where groups of friends wander from bar to bar enjoying a speciality dish and a small glass of Rioja wine".

Some 19 Rioja wineries will be exhibiting a range of modern and traditional style Rioja red, white and rose wines for tasting and purchase by the glass.

Nine of Rioja's finest tapas bars will be relocating from Logrono to London to serve their speciality tapas dishes and six of London's top Spanish restaurants will be serving their own mix of authentic and contemporary tapas bites.

The event is supported by media partner Time Out and by Arbacares, Rioja's Restaurant and Hotel Association.

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