Product category:
Experiential marketing
News Release from: RPM | Subject: exhibition stand design
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
RPM educates consumers with Grana Padano
stand
Experiential agency RPM created an engaging consumer experience with the Grana Padano cheese stand at the Real Food Festival in Earls Court.
Live demonstrations from an expert chef took place three times a day over the four-day festival, where for approximately 30 minutes, they aimed to educate, inspire and encourage visitors to try the recipes made with the versatile Grana Padano Continuing its relationship with Harvey Nichols, a dedicated retail area of the stand was manned by members of the store's staff who were selling Grana Padano's Riserva cheese, which is usually sold exclusively at the store
This article was originally published on Marketingservicestalk on 23 Jul 2007 at 8.00am (UK)
Related stories
Experiential experts launch field marketing arm
Leading experiential agency RPM group is to launch Phiz as a new independent field-marketing agency.
Another area of the stand is The Terrazzo - a welcoming 'garden' area where visitors could enter a competition to win a hamper from Harvey Nichols, including Grana Padano.
Throughout the day, staff distributed Grana Padano samples and recipe booklets.
Senior account manager at RPM, Kaya Curtis, commented: "The Real Food Festival is one of the largest and most impressive UK farmer's markets, and Grana Padano is well placed there.
"Our aim is to encourage visitors to interact with the stand, through the chef and sampling staff, and to educate them about the quality and adaptability of the cheese".
• RPM: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
