Product category:
Outdoor and ambient
News Release from: RPM
Edited by the Marketingservicestalk Editorial
Team on 29 February 2008
RPM announces Smart City Dressing launch
Smart City Dressing (SCD) has been launched as part of independent experiential marketing agency RPM.
SCD specialises in the temporary transformation of public space through imaginative and innovative temporary branding solutions SCD works closely with councils, architects, property developers and agencies to improve city centres, using tools such as fabric banners, light, water and floral decoration
This article was originally published on Marketingservicestalk on 23 Jul 2007 at 8.00am (UK)
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It is also the only dedicated supplier of city dressing related products and services.
A new innovation for SCD is the Street Media Model, which allows councils and local businesses to sponsor individual banners displayed on the city's stock of lamp columns.
SCD has been working with Sheffield and Southampton, but celebrates its relaunch with the announcement of two new contracts for Leeds and Sunderland.
Leeds City Council have embarked on an innovative City Dressing project with the aim of becoming the first city to run a comprehensive city dressing scheme that will both enhance the city, promote events and support local business.
SCD will be supplying over 100 sponsored banners through out the city promoting events.
Meanwhile, Sunderland will be transforming its sea front this summer with an innovative display of banners, which will be supplied by SCD.
The banners will be displayed on lamp columns using the bannerflex system enabling banners up to three metres long and will also be displayed on unique temporary flagpoles that can be moved around the city to support individual events.
Account director Jeremy Rucker, who heads up SCD, commented: "Through us, councils can effectively promote events, dress and improve city centres, and raise revenue.
"Not only can councils receive these services for free, but can then receive a financial contribution on the back of it - councils are basically sitting on potential revenue.
"The Leeds and Sunderland deals are a great way to celebrate our relaunch and rebrand".
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