Experiential experts launch field marketing arm

Leading experiential agency RPM group is to launch Phiz as a new independent field-marketing agency.

Phiz will offer traditional field marketing to complement RPM's successful experiential offering.

The new agency's pioneering 360-degree approach offers clients an holistic view of how traditional field marketing can work to complement experiential and even wider integrated campaigns.

Phiz director Simon Couch explained: "By understanding the broader picture we can ensure a consistent, well executed approach to both the customer and the end consumer.

"Our aim is to get marketers to think about traditional field marketing in the wider context, then they will realise it can become a much more powerful tool than purely a peripheral tactical spend".

The group will provide a complete range of services, from auditing compliance and trade motivation to consumer sampling and mystery shopping, using RPM's established field team network - one of the largest and most respected within the UK.

Phiz will be focusing its attention on traditional field marketing budget holders: customer marketing managers and sales managers/directors, and its primary sector targets will be FMCG companies initially and then looking to expand.

Couch heads the team and comes from six years at RPM where he has worked across a number of clients and channels including S and N UK, Tetley, Sony, Sky and Grand Marnier.

Couch describes its ethos as "combining challenging thinking and outstanding delivery".

He explained: "We want to create insightful, strategic and engaging solutions to clients' briefs whether they be commercial or brand focussed for a 360-degree coordinated field team approach".

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