Royal Mail online service improves targeting

Royal Mail has unveiled an online service that allows marketers to take a more intelligent approach to unaddressed mail campaigns, improving targeting and relevance.

Customer Finder is now available online to help businesses find and target new consumers or business clients more easily and efficiently, ultimately increasing return on investment.

The web-based service showcases functionality including choosing targets, granular search criteria, and building maps and reports.

Royal Mail's Door to Door precision targeting solutions - which are free to customers - combine a suite of tools to enable advertisers to more effectively identify potential customers and improve the success of a campaign.

Royal Mail Door to Door can provide additional help to customers by further tailoring their campaign data to meet their specific requirements.

For example, national and regional television or radio advertising can now be supported by leaflet drops delivered only to residents living within those specific areas to create a fully integrated campaign.

The targeting can also focus on potential customers who live within a specific distance - both in miles and driving time - from the customer's business.

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