Royal Mail enhances change-of-address portfolio

Royal Mail has added functionality and flexibility to its National Change of Address (NCOA) portfolio by expanding the stable to include broader, more responsive data quality products and services.

NCOA Suppress replaces the Universal Suppression Service, delivering extra functionality by providing gone-away suppression and cleansing in one service, as well as suppression and permanent flags.

It also includes weekly and daily updates so that users can access the most up-to-date insight.

The service is being supplied exclusively through verified redirection data, is Postcode Address File (PAF) cleansed and available to new users.

NCOA Update is a forwarding address tool that allows users to update address details on their database with new forwarding details.

In the near future, it will also supply e-mail and mobile phone details on request to update existing customer records as an additional data feed.

NCOA Update replaces the previous NCOA service and the suppression-only option is no longer available.

The NCOA portfolio is to be backed by a full history of change-of-address data across 34 million consumer records, providing improved match rates and greater historical insight into consumer relocations.

NCOA Update will also allow linked moves to be chained, meaning that database marketers can track their records' relocation history, but outputting only the most recent confirmed address.

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