Royal Mail launches Strategic Mailing Partnership

Royal Mail has announced the creation of a Strategic Mailing Partnership to drive developments and shape the future of the mailing house industry.

The organisation will be independently chaired by Judith Donovan CBE, former vice-chair of Postwatch.

It reflects Royal Mail's desire to collaborate more closely with mailing houses and help develop products and services, drive forward modernisation and tackle industry issues.

The partnership will be steered by a board featuring 12 executives from a cross-section of mailing houses working alongside Donovan, as well as two Royal Mail representation.

Mailing houses handle around 90 per cent of all Royal Mail bulk mailings and use its spectrum of products, including Presstream, Mailsort and Walksort.

The initiative is being launched with a targeted direct mail drive to senior mailing house executives in a bid to encourage free membership.

Those who sign up will receive a follow-up welcome pack including a statement of intent from the partnership.

The Strategic Mailing Partnership will also hold a series of events around the country as part of a newly constructed communications programme designed to create a sustainable, two-way dialogue.

These will include regional roadshows, a national annual conference and other networking opportunities allowing attendees to share best practice.

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