Royal Mail announces direct mail sale
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Royal Mail product story
Edited by the Marketingweek Marketplace editorial team
Dec 7, 2009
Royal Mail has announced a 'direct mail sale' to help advertisers who use direct mail to trial new campaign tactics and encourage those that do not to discover its benefits.
A discount of 20 per cent will be available on new or additional mailings in March and April 2010.
The initiative is designed to encourage advertisers who do not use direct mail to test it as a standalone activity or as part of an integrated campaign, as well as enabling existing direct mail users to try different campaign tactics during the two-month period.
The DM Sale offer will offer a 20 per cent discount on new or additional Mailsort 3 letter volumes.
It is also available for Royal Mail's Sustainable Mail product.
Advertisers wishing to take advantage of the mail sale will be required to complete their application by 19 March 2010.
The offer applies to any organisation willing to increase direct mail volumes above normal levels for March and April 2010 compared with previous years.
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