Clear Prospects improves data accuracy

Royal Mail has unveiled Clear Prospects, an online tool designed to help small and medium-sized enterprises (SMEs) create business growth from their existing customer databases.

The secure, web-based service allows businesses to cleanse and enhance records to improve accuracy of their data before prospecting, boosting the overall effectiveness of mailing campaigns as well as helping them track lost customers.

A typical database of 5,000 records can be enhanced and readied for a mail-out in 15 minutes.

The prospecting option enables firms to buy data from 5p per consumer or 11p per business record.

Clear Prospects has been developed by Royal Mail in conjunction with data management and technology specialist UKChanges, which becomes the latest company to join Royal Mail's expert data supplier framework.

Launched in January 2008, the supplier framework brings together specialist companies to deliver a complete portfolio of data management, enhancement and consultancy services; the aim being to help companies maximise the commercial benefits of direct communications.

UKChanges has been tasked with providing technology solutions and a broad variety of bureau work, from data cleansing and management tasks to bespoke development of single customer views for Royal Mail clients, as well as data projects for the postal service.

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