Royal Mail launches online direct mail resource
A
Royal Mail product story
Edited by the Marketingweek Marketplace editorial team
Mar 11, 2009
Royal Mail has launched a new industry resource to provide intelligence and inspiration for marketers and help them make the most of direct mail in their integrated campaigns.
Aimed at the UK's top 3,000 advertisers and 500 key agencies, the Mail Media Centre online resource will serve to reinforce the value of direct mail in the current communication mix and demonstrate how it can boost results.
It showcases examples of great creative, provides expert advice from industry authorities on how to maximise return on investment and features all the latest industry research from a variety of independent sources, including Nielsen.
The site is free to view and subscribers can register to receive all relevant updates.
New content will be added ensuring that anyone considering direct mail has immediate access to all the latest solutions and statistics.
Royal Mail plans to develop the resource quickly to include features such as monthly trackers, increased expert commentary and the latest web functionality applications.
The website has been designed and created by TMW.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
