Royal Mail cultivates direct mail campaign

Royal Mail has announced a new direct mail 'seedbox' campaign, created by Meteorite, which aims to highlight its range of direct marketing campaign solutions.

The activity, which launches on 21 July, is designed to heighten awareness of the company's off-the-shelf creative products and audience targeting solutions among marketing campaign implementers and media agency staff.

The mail pack centres on the theme of growth, and is designed as a 'DM seedbox'.

The variety of products and services are covered in a set of 'seed booklets' to 'help you grow your own direct mail'.

Other recent Royal Mail service introductions include personalised integrated media, developed with Sony DADC, and sensory mail, created in conjunction with BRANDSense.

Antony Miller, head of media development at Royal Mail, said: 'Royal Mail has developed a range of solutions to make the lives of those in the media industry much easier - some of which are free.

'This pack provides us with a great opportunity to build knowledge of our products and services with the very people they have been developed to assist; hands-on brand managers and account directors who are carrying out direct marketing activity on a daily basis.

Dan Douglass, executive creative director at Meteorite, added: 'Royal Mail has such a wide range of services available which can help companies to grow their business that the DM seedbox seemed the perfect metaphor.

'The pack also works as a useful reminder with real keepability for those in the industry to have on hand to assist with direct mail planning.

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