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Royal Mail offers free direct mail consultation
Royal Mail has announced that it is offering a reduction in postage costs for advertisers who test a direct mail campaign following a free consultation with its team of experts.
News from Marketingweek Marketplace, 16 August 2010
Royal Mail reveals optimism in marketing industry
A poll among marketing directors by Royal Mail in association with the Marketing Society has suggested that marketers expect overall marketing budgets to increase in the last six months of this year.
News from Marketingweek Marketplace, 3 August 2010
Royal Mail online service improves targeting
Royal Mail has unveiled an online service that allows marketers to take a more intelligent approach to unaddressed mail campaigns, improving targeting and relevance.
News from Marketingweek Marketplace, 28 June 2010
Royal Mail enhances Postcode Address File
Royal Mail's address management unit has appointed AFD Software to assist with the development and distribution of the Postcode Address File (PAF) and its portfolio of address management products.
News from Marketingweek Marketplace, 22 June 2010
Royal Mail enhances change-of-address portfolio
Royal Mail has added functionality and flexibility to its National Change of Address (NCOA) portfolio by expanding the stable to include broader, more responsive data quality products and services.
News from Marketingweek Marketplace, 21 June 2010
Royal Mail Insight Tool improves ad targeting
Royal Mail has licensed data from Ebay and launched the Insight Tool, an initiative that aims to help UK advertisers improve their targeting to the postcode areas most likely to buy their products.
News from Marketingweek Marketplace, 5 March 2010
Catalogues play a key role in purchase decisions
Research by Royal Mail has revealed that almost two-thirds of consumers consult a catalogue before buying products and services - an increase of nine per cent compared with last year.
News from Marketingweek Marketplace, 23 February 2010
Royal Mail launches Strategic Mailing Partnership
Royal Mail has announced the creation of a Strategic Mailing Partnership to drive developments and shape the future of the mailing house industry.
News from Marketingweek Marketplace, 28 January 2010
Royal Mail publishes new PAF licences
Royal Mail's Address Management Unit has published new Postcode Address File (PAS) licences, which will come into effect from 1 April 2010.
News from Marketingweek Marketplace, 18 January 2010
Royal Mail announces direct mail sale
Royal Mail has announced a 'direct mail sale' to help advertisers who use direct mail to trial new campaign tactics and encourage those that do not to discover its benefits.
News from Marketingweek Marketplace, 7 December 2009
Customer acquisition a priority, survey says
Marketers are prioritising their budgets on customer acquisition over retention to see them through the recession, according to a study by the Marketing Society and Royal Mail.
News from Marketingweek Marketplace, 14 September 2009
Companies missing direct mail opportunities
Companies that fail to target 16-24-year-olds through the post could be missing out on valuable sales, according to Royal Mail.
News from Marketingweek Marketplace, 19 August 2009
Direct mail improves performance of other mediums
Research released by Royal Mail has revealed that direct mail is the only advertising channel to show an increase in response rates so far in 2009.
News from Marketingweek Marketplace, 22 July 2009
Clear Prospects improves data accuracy
Royal Mail has unveiled Clear Prospects, an online tool designed to help small and medium-sized enterprises (SMEs) create business growth from their existing customer databases.
News from Marketingweek Marketplace, 10 June 2009
Catalogue company signs up to Sustainable Mail
Royal Mail has announced Lands' End as the first catalogue company to sign up to Sustainable Mail, a bulk mail service that offers a lower price tariff for firms that meet environmental standards.
News from Marketingweek Marketplace, 28 May 2009
Lower price tariff for Sustainable Mail users
Royal Mail has announced that Black Horse Personal Finance and Standard Life are the first of its customers to take advantage of its Sustainable Mail bulk mail service.
News from Marketingweek Marketplace, 24 April 2009
Data Sure upgrades B2B customer databases
Royal Mail has launched the Data Sure data solution, designed to help businesses deliver more relevant and targeted marketing communications and increase sales.
News from Marketingweek Marketplace, 6 April 2009
Royal Mail launches online direct mail resource
Royal Mail has launched a new industry resource to provide intelligence and inspiration for marketers and help them make the most of direct mail in their integrated campaigns.
News from Marketingweek Marketplace, 11 March 2009
Trusted brands utilise customer magazines
More than 78 per cent of the UK's most trusted brands regularly publish a customer magazine, according to research from Royal Mail.
News from Marketingweek Marketplace, 3 February 2009
Royal Mail unveils commercial Matter box
Royal Mail has unveiled the first commercial Matter box, containing free brand representations from a range of international household names.
News from Marketingweek Marketplace, 28 November 2008
Featured articles
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Mask Creative develops television ads for retailer
Production company Mask Creative has completed the first phase of an advertising campaign for independent furniture retailer Barker and Stonehouse.
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Payne shows brand protection offering at summit
Payne Security will be showcasing its anti-counterfeiting and brand protection solutions at the fifth annual Anti-Counterfeiting and Brand Protection summit on 27-29 September 2010 in New York.
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