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Royal Mail
Address:
148 Old Street
London
EC1V 9HQ
UK
http://www.royalmail.com
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Listing of all 14 news releases from Royal Mail:
Royal Mail launches production helpline
Royal Mail is continuing to demonstrate its commitment to the direct marketing industry by launching a dedicated production helpline for production managers.
News from Royal Mail ( 1 July 2008)
Secrets of customer magazine success
Technical background article Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, an in-depth study has revealed.
News from Royal Mail (30 June 2008)
Royal Mail offers discounted APA Advantage Study
Royal Mail is demonstrating its commitment to the customer publishing industry by offering a financial incentive to organisations to benchmark their publications and improve their marketing value.
News from Royal Mail (13 June 2008)
Lloyds TSB tries hybrid new media DM push
User application article Lloyds TSB has announced that it is the first UK bank to deliver a hybrid new media direct marketing campaign, targeting key prospects within the market.
News from Royal Mail ( 9 June 2008)
Customer publishing continues to segment
Technical background article Customer publishers predict that segmentation of customer titles will increase by almost 50 per cent increase over the next two years, a new survey has revealed.
News from Royal Mail ( 2 May 2008)
Royal Mail unlocks secrets of direct mail success
Technical background article Companies can increase the success of their direct mail activity by at least 50 per cent by following a five-point plan, an in-depth study of more than 600 mail campaigns has revealed.
News from Royal Mail (30 April 2008)
Royal Mail improves online shopping delivery
Clear information on delivery charges and the ability to track the progress of items ordered are important factors in a good online shopping experience, a Royal Mail study has revealed.
News from Royal Mail (15 April 2008)
Companies should stick with paper statements
Consumer Media Database companies could lose one third of their customers to rivals if they stopped sending them one simple thing - their monthly paper statement, research has revealed.
News from Royal Mail (13 February 2008)
Royal Mail unveils data services framework
Royal Mail has underlined its commitment to improving the effectiveness of direct mail campaigns by unveiling its first move towards creating a panel of expert data partners.
News from Royal Mail (30 January 2008)
Corporate Xmas cards boost business
Consumers who receive a Christmas card from a business spend up to GBP100 with the company as a direct result, new research has revealed.
News from Royal Mail (19 November 2007)
Royal Mail encourages media integration
Royal Mail has launched an integrated business-to-business campaign to demonstrate the power of combining direct mail and digital media.
News from Royal Mail ( 7 November 2007)
Sensory initiative enters B2B customer magazine
A special edition of Royal Mail's B2B customer magazine, Contact, has been launched to support the Touching Brands initiative to engage more of the senses through direct mail.
News from Royal Mail ( 7 November 2007)
Royal Mail and Brand Sense create sensory DM
Royal Mail is continuing to fight back against increased competition by launching an innovative concept that brings all five senses to direct mail in order to build brand.
News from Royal Mail ( 2 November 2007)
Integrated digital and mail campaigns lift profits
Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 per cent, according to research carried out by Royal Mail.
News from Royal Mail (15 August 2007)
