Product category:
Marketing strategy and consultancy
News Release from: Rowan Limited | Subject: Sales support
Edited by the Marketingservicestalk Editorial
Team on 31 May 2007
Rowan helps Metrasens to boost income
An innovative product developed by Metrasens to help prevent accidents during MRI scanning is becoming increasingly successful with the help of sales and marketing specialists the Rowan Group.
The new product - Ferroguard MRI - is an unobtrusive and easy-to-operate alarm system designed to detect ferromagnetic objects and prevent them from being taken into hospital MRI suites, where they could cause accidents by being attracted into the powerful magnetic field of the scanner Metrasens was ready to go to market with a fully developed product and a good knowledge of its target market, but it needed additional effort with sales and marketing activity
This article was originally published on Marketingservicestalk on 19 Mar 2007 at 8.00am (UK)
Related stories
Rowan offers discounted business support scheme
Midlands firms can apply for a scheme run by the Rowan Group that slashes up to 40% off the cost of fees for sales and marketing activity to help them improve their business performance.
Rowan launches business innovation award
Sales and marketing specialist the Rowan Group has launched its search for the best business innovation in the Midlands in 2007.
Working with Rowan helped Metrasens increase sales activity and raise the company profile, creating increased interest and a high number of qualified sales opportunities.
Metrasens first contacted Rowan because it needed assistance with the sales process.
Rowan, published experts in improving sales performance, used its experience to provide a professional sales support service, which included advising on the existing sales strategy right through to implementing direct marketing campaigns and lead generation activity.
The Rowan team delivered the targeting and data strategy that focused on NHS and Private MRI Suites in the UK, allowing key Metrasens staff to continue in their role of growing and running the business.
Rowan also helped Metrasens to target its key audiences and delivered significant results in arranging sales appointments and qualified leads.
Thanks to Rowan, Metrasens now has decisions pending with some of the most prestigious hospitals in the UK.
Metrasens Director Dr Simon Goodyear commented: "Rowan has created the potential for us to tap into a seamless sales operation - I am anticipating an increase in our turnover of between £60k-120k on the basis of the sales and lead generation work they did for us.
"We are delighted with the results they have achieved in such a short amount of time and look forward to working with them in the future".
David Owen, Marketing Director of Rowan, said: "We have a lot of expertise in the medical and pharmaceutical sector and this was a project we could really get behind.
"We achieved excellent results with our sales process and lead generation activities and in developing a robust sales platform to fuel future growth for Metrasens".
Rowan Group helps a wide range of businesses, from major companies to start-ups, to make their sales and marketing more successful and deliver increased revenue and profits.
• Rowan Limited: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
